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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. Virtual Events.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Sponsor love: The ELG Conference. When the conference was successful, they expanded the concept across different channels, developing content, launching a podcast, and hosting live workshops and virtual events.

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Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Supporting these critical multi-touch, multi-channel campaigns calls for sales automation software.

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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. Demand Generation Tactics that Create Synergy between Sales & Marketing. Speakers: Costa Harbilas, Vice President, Americas Product Specialty Sales, HP Software & Solutions. A full review coming late this week.

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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

A video conference works best if you have software for the job. Choose video and calling software that will work for your team. Richard Conn is the Senior Director for Demand Generation at 8×8 , a leading Communications as a Service platform with integrated contact center, voice, video, and chat functionality.

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Rethinking Rev Ops

Partners in Excellence

Years ago, our focus was on providing web based information and tools focused on the early stages of the buying process—more focused on awareness and demand generation. However for the past 7 or so years, we are seeing increased demand and utilization of digital resources through the entire buying journey.

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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation. On-Line Conference.

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