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All the things marketers can (and should) be doing with a CRM

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. Related reading: How to build a sales process: the complete guide. 16 sales process templates for B2B pipelines.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

Lead generation is the crucial first step in the sales process. Direct mail. Are they focused on outbound strategies through cold email, cold calls , generating referrals, or direct mail marketing? At its root, it’s about gaining the attention of the people who are most likely to buy from you. Social media.