article thumbnail

The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206
article thumbnail

38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Add Salesformics – Stir and Sell

The Pipeline

Here a couple of examples that will illustrate what I mean. Salesformics takes that a step further by integrating with Eventbrite , one can enhance the follow-up, and ensure that I don’t miss a chance to follow up with a contact well after the event.

article thumbnail

All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

article thumbnail

How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention. Increase sales.

article thumbnail

New in Nutshell: Take the grunt work out of email marketing with Nutshell’s Constant Contact integration!

Nutshell

Until recently, Nutshell customers had only one option for integrating their email marketing efforts with their CRM: our award-winning Mailchimp integration. But in December, we launched a new integration with Constant Contact that gives you the capability to unite your sales and marketing efforts like never before.

article thumbnail

National Small Business Week 2023 X B2SMB SaaS Companies: A New Era of ‘Innovation & Economic Power’

BuzzBoard

Examples include: Square: In 2021, Square, a payment processing and business management company, launched the ‘Square Small Business Stimulus Program’ during NSBW. Constant Contact: In 2020, Constant Contact, an email marketing company, partnered with the U.S.