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My Favorite Sales Books

Partners in Excellence

Particularly to a group of outstanding people, many of whom are friends–authors of sales books. At this moment, I’m writing “blurbs” for several soon to be published books, by friends, on selling and sales management. I hate starting posts with an apology.

How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities

LeveragePoint

Understanding Sales Challenges , Richardson’s recently compiled survey, identified the top 3 concerns among seller executives: (1) Competing against a low cost provider, (2) Combatting the status quo and (3) Knowledge about how to team sell effectively.

An Open Letter to Social Sellers Everywhere

Tony Hughes

It is dangerous to implement basic social selling techniques. I wanted to take a moment to express a word of caution in applying a cure-all or over-simplified approach to strategic selling within social mediums. The folly of Sales 2.0 Social selling didn't make it easier.