The Ins & Outs of Successful Peer-to-Peer Selling
Hubspot Sales
JUNE 2, 2021
Consumers are skeptical by nature. That's why word-of-mouth and recommendations from prospects' networks are so valuable — and it serves companies to know how to tap into those. That process — capitalizing on consumer trust — is the basis of something known as peer-to-peer selling. Why is peer-to-peer selling important?
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