Allego

DECEMBER 4, 2018

All the content they need should be instantly accessible and easy to consume. Following that, there could be a white paper, slide, or video that contains, say, ten bullet-points that every sales rep should know about the product. This allows learners to focus on the learning experience, not hunting and gathering.

Course 54

Course Distribution Construction Video 54

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Comparison Networking 40

LeadFuze

DECEMBER 31, 2021

Companies produce white papers, original research and blogs on their own websites or elsewhere in order to show off the skills of employees. How Do You Construct a B2B Marketing Plan? If you want to build a relationship with someone, the best way is to start by consuming their content. B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Highspot

JANUARY 28, 2024

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. Saves Time Time is precious in sales and for all consumers. Post-sale activity guide: Construct a roadmap for all post-sale interactions.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Bigtincan

DECEMBER 8, 2021

This is time-consuming and frustrating. Bigtincan’s dynamic reporting makes it easy for reps to see if a prospect has opened a piece of content, how long they spent consuming the content, and whether they forwarded it to a colleague or just took a cursory glance. or in a huge chain of emails, collateral can only be accessed online.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

DialSource

JANUARY 16, 2020

In what has been dubbed the 4th Industrial Revolution , technology is rapidly changing virtually every aspect of business and consumer behavior. We consume information on our mobile devices, favoring dynamic digital content over static print. The digital era is upon us—and it’s here to stay.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

Artesian Solutions

APRIL 26, 2018

For example, a customer that previously downloaded a white paper or ticked the box to receive further information after a webinar or conference cannot be assumed to have “opted-in”. Consumer behaviour and attitudes continue to evolve at an astonishing rate, and in often-unpredictable ways. This cannot be ambiguous.

Data 40

Data Lead Rank Social Media Ideal Customer Profile 40