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Showcase Your Expertise & Win Clients: Using Case Studies for Effective Lead Nurturing

BuzzBoard

To aptly employ case studies in your lead nurturing efforts, contemplate presenting them in your newsletters, on social media, or during sales conversations. Sales teams at digital marketing agencies worldwide have observed an increase in conversion rates by incorporating success stories into their lead-nurturing campaigns.

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Show, Don’t Tell: 5 Effective Ways to Coach Your Sales Team

Sales and Marketing Management

Author: Matthew Sunshine If you’re a sales manager, you know this to be true: Having that tough conversation with a salesperson who isn’t meeting goals is never fun. Go Beyond the Standard Conversation. While this boilerplate conversation checks the box, it likely will not solve the problem. Alas, it is absolutely essential.

Coaching 257
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STOP Stacking Questions!

KO Advantage Group

You might’ve been doing this with your sales conversations unconsciously. Moreover, this way can help you develop a better solution or proposal for their business. Sit on the conversation for a while, then you can move on to the next question. This is how meaningful conversations start. Likewise, when you get a response.

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The Best Way to Sell Is With a Story

Sales and Marketing Management

It’s a powerful conversion tool at least as old as the Gospels. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others.

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Use These 2 Examples To Uncover Prospect Needs

MTD Sales Training

But the truth is that this can bog you down into thinking you’ve got to vary your questioning type and it can lead to confusion and a lack of flow in the conversation. These questions now allow you to open up the conversation to deeper questioning and a further examination of the prospect’s specific needs.

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Challenger Sales Model: The What, Why and How

Mindtickle

Proposed by Brent Adamson and Matthew Dixon in “The Challenger Sale,” this approach is based on the personalities of your sales team. It’s all about presenting new possibilities — not just a sales call, but a truly collaborative conversation. Present disruptive ideas as helpful and constructive.

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How to add value by ditching the discount

Trinity Perspectives

They recognise that by gathering information, by taking the time to truly understand what their customer wants, it puts them in a much better position when they have a price conversation. At the end, when the salesperson puts together a commercial offer, the customer is given all the pieces so they can construct something highly tailored.