Aligning Customer Objections to the Buying Process
SBI Growth
MAY 13, 2013
Don’t get me wrong, I revel in an easy solution. In the same way that your any conversation should be buyer centric, so should your objections. What I thoroughly recommend is the construction of an Objection Handling Template. Formulaic approaches such as this are very tempting. Seem too good to be true? That’s because it is.
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