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Drive CRM User Adoption by Creating Paybacks

SugarCRM

Of course, nothing motivates CRM adoption in sales more than exceeding plan and increasing commissions. Take it from Tom Han at Red Glaze , a construction and engineering company. A CRM platform helps keep knowledge in-house when someone leaves and spreads customer knowledge throughout the company. He’s been selling for 30 years.

CRM 27
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Getting Independent Reps and the Manufacturer on the Same Team

SugarCRM

However, because the construction of a building takes a long time (ASI has sales cycles as long as three years), the company must also build relationships with what it calls “non-buying customers.” Not that it was going to be easy, of course. In one case, ASI even has two competing sub-brands in the same market.