Drive CRM User Adoption by Creating Paybacks
JUNE 28, 2018
While it seems like an “old hat” topic, user adoption remains one of the biggest causes of CRM implementation setbacks and failures because user adoption is at the core of CRM success. CRM success needs C-level backing, but it also helps when users understand the CRM and see how it makes their work easier and more rewarding. A CRM platform helps keep knowledge in-house when someone leaves and spreads customer knowledge throughout the company.