Base CRM

JANUARY 31, 2019

Marketing and customer support are specific departments that benefit the most from understanding the sales process. Both act as the “face” of your company and are important touch points for the customer. Unfortunately, sales, marketing, and support are not always aligned in their goals. Thus, vital customer communication falls through the cracks and creates a disconnect in the customer journey. Stronger understanding of the customer.

Exercises 65

Exercises Marketing Benefit Buyer Persona 65

Jonathan Farrington

APRIL 26, 2012

When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Which gets us back to relations with customers. We need to look at the whole company wide approach to Customer Relations.

Customer Service 37

Customer Service Construction Customer Exercises 37

Score More Sales

JUNE 25, 2014

Many of the same ideas are rehashed daily within sales and customer service – and in accounting and operations. It is critical to get products to market in a timely manner – which currently means sooner than ever before launched.

Marketing 259

Marketing Airlines Policies Construction 259

Sales and Marketing Management

DECEMBER 14, 2018

Assessing an idea while looking at how it could manifest itself in market enables those involved, client-side and agency-side, to better determine where and how to invest time and money. Show or illustrate what you’re talking about and you’ll get a much more constructive response.

Marketing 212

Marketing Consumer Fashion Retail 212

Increase Sales

JANUARY 3, 2018

Creating satisfied customers was the goal. With the click of a mouse thanks to the dramatic impact of ever changing technology, your satisfied customer can leave and become easily satisfied by your competitor. Continue the same practices, policies, and procedures through archaic customer service training? Customer loyalty is truly about your bottom line. Did you know that a 5% increase in customer retention can have a 25% to 100% in profits?

Loyalty 75

Loyalty Customer Policies Construction 75

Jonathan Farrington

FEBRUARY 9, 2014

It is my view, that the organizations that are surviving - even thriving - are the ones that have demonstrated that they are willing to adapt and be prepared to change direction when market conditions dictate that they should. But what exactly does “Customer Focus” mean?

Construction 39

Construction Vendor Territories Buying Cycle 39

The Sales Hunter

JANUARY 30, 2012

Guest post Monday brings us Jeff Beals , an award-winning author who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. What’s your area of self marketing expertise? Before defining “area of self marketing expertise,” allow me share how I unwittingly stumbled into one years ago at a cocktail party. So, what’s your area of self marketing expertise?

Motivation 148

Motivation Real Estate Construction Negotiation 148

Partners in Excellence

JUNE 18, 2014

The concept is that executives get a much better understanding of what’s happening in their organization through informal visits–random tours of factories, facilities, meetings with groups or people/customers. Today, as we struggle to find Insights and create value for our customers, I think SBWA, Selling By Walking Around, is critical. SBWA is an opportunity for sales people to create unique value for their customers.

Gatekeeper 88

Gatekeeper Construction Banking Education 88

Increase Sales

DECEMBER 11, 2013

Small businesses do not have separate sales managers or marketing departments. The small business owners usually wear plethora of hats including sales manager and marketing director. This is why I share specific and simple examples of bad email marketing to poor sales scripts.

Construction 155

Construction Small Business Small Business Email Marketing 155

Hubspot Sales

JANUARY 31, 2018

The salesperson wins because they’ve closed the deal, but the implementation and customer success teams then struggle to deliver on those promises. If they want to learn about product features, service packages, and business benefits, your clients can visit your website.

Churn 113

Churn Enterprise Enterprise Government 113

Increase Sales

AUGUST 3, 2012

With Sherlock Holmes making a revival, his infamous quote “that’s elementary, my dear Watson ” will once again be heard and it is very true about what is the new competitive advantage in today’s global, technology driven market place. We read of business development specialist or customer liaison. If customer service is not about sales, then why is their so many emotions involved when having to communicate with customer service people or departments?

Competition 127

Competition Infusion Construction Inside Sales 127

Pipeliner

SEPTEMBER 13, 2018

Making a sale in today’s times is harder than it used to be a few years back, mostly because the competition’s getting bigger in every niche market. Are you trying to become the number one brand in your local market? Hire a customer support assistant and implement the customer support service. To do that, you’ll need to have a great understanding of what your potential customers want, need, and desire. More specifically, speak to your ideal customer.

Construction 46

Construction Funnel Benefit Social Media 46

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more.

Government 114

Government Licensing Buyer Persona How To 114

Circleback

JANUARY 30, 2018

More acquisitions and partnerships, an increased role of AI and automation, a rising millennial workforce, and higher costs of customer acquisition are all making the B2B space highly unpredictable and competitive. A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. The Marketing C-Suite Will Need to Be Both Tech & Data Savvy. 2017 is finally over.

Trends 20

Trends Social Media Workbooks Retail 20

Smart Selling Tools

MARCH 22, 2018

This week I interview Lyamen Savy , VP of Marketing at PipelineDeals. To manage those insights, we’ve created a suite of powerful tools that arm sales reps and their managers with the ability to organize and develop their customer relationships. Real customer service.

PipelineDeals 56

PipelineDeals Software Software ROI 56

Your Sales Management Guru

AUGUST 25, 2015

That adds expense, disrupts your sales team and, potentially, creates a customer service disaster. Construct a list of base questions to ask of all candidates. Few decisions are more essential to the success of your company than who represents your products and services.

Comparison 104

Comparison Construction Energy Video 104

DialSource

AUGUST 9, 2018

When you consider the defining features of a successful business enterprise and how they stand out from other organizations, two predominant qualities come to the surface - effective customer engagement strategies and operational efficiency. CTI (Computer Telephony Integration) is a business communication solution that connects the dots between productive sales outreach programs and customer relationship management.

Microsoft 34

Microsoft SalesForce CRM Policies 34

Hubspot Sales

OCTOBER 25, 2018

It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing.

Opportunity 75

Opportunity Real Estate Sports Loyalty 75

Artesian Solutions

JUNE 28, 2018

Customer expectations – how are they evolving, what is driving them, what should sellers do to keep up, and how to improve customer experiences. But only 27% believe B2B sellers are doing a great job when it comes to offering a comparable B2B customer experience.

B2C 56

B2C Customer Buyer SalesForce 56

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Find your most talkative customers.

Resources 110

Resources Hubspot Social Media Video 110

Tony Hughes

MARCH 7, 2018

The rate at which these unstable isotopes [deals] undergo decay varies greatly between the different isotopes [customers]. The process is random for each atom [customer]. Customers buy on emotion and close on pure logic. You can literally generate demand rather than servicing it.

Enterprise 68

Enterprise Enterprise Skype Buying Cycle 68

SugarCRM

JULY 3, 2018

For too long, businesses have viewed CRM platforms as simply a functional repository for customer data. However, in the digital world we now live in, CRM offers so much more… especially for businesses that operate in the service economy where continuous customer engagement is so critical to delivering on revenue goals. Are customers hungry for AI? At the heart of this should be your CRM platform, driving insight and valuable learnings from rich, robust customer data.

SugarCRM 24

SugarCRM CRM Data Construction 24

The ROI Guy

APRIL 25, 2006

Introduce Service Oriented Architecture, or SOA, with promises to change the way that IT and business work together, creating a services-centric application and IT infrastructure. At the core of SOA is an understanding by all stakeholders of specific business process steps in order that the services be aligned and applied to automate these steps, and providing an infrastructure that is virtualized – assembled flexibly to support changing business demands, growth and innovation.

Banking 40

Banking Benefit SAP Oracle 40