The Handshake That Can Rock the World: Sales and Marketing Unite
Sales and Marketing Management
JULY 25, 2017
Breaking this definition down even further, we can easily drill down to the particulars to reveal the contents of customer data inside. Here’s what two industry leaders who excel at their craft have to say on the forces of data, parlaying their experience to expand on what has proven constructive and valuable for sales and marketing. Author: Anna Fisher There’s no going around it. The tug of war between sales and marketing is real, and it cripples productivity.