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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201
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The Best Sales Enablement Definition on the Internet

Showpad

Sales enablement is in the spotlight. More companies are embracing sales enablement strategies as a way to modernize, drive business or sales transformation and keep current with the customers and markets they serve. Sales enablement can be rocket fuel for revenue creation and skills development.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

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Certificates, Licenses, and Business: Construction and Other Skilled Trades

Pipeliner

Before we answer the other questions, let’s look into the definitions of license and certificate. It’s common for sales personnel to receive certification after a short training course, but that certification cannot be transferred to another company. Is it better to have a license or a certification? Can you and should you have both?

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The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it.

Marketing 144
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The Straight-Forward Guide to Target Markets

Hubspot Sales

Every sales team and entrepreneur need to know their customer. But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business.

Apparel 114
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What Is an SMB?

BuzzBoard

Especially for sales professionals who cater to small and medium businesses, SMBs unlock significant growth opportunities. Understanding these distinctions is crucial for sales professionals navigating the intricacies of digital marketing in the SMB sector. So What Qualifies as an SMB?