The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections
Zoominfo
JULY 28, 2022
Any effort to match leads to the right prospect account, to score, prioritize, or even route them properly is squandered if the data fed into your systems hasn’t been normalized, cleansed, enriched, or deduped. Ideally, revenue teams reach an agreement on the definition of leads, their quality, and status. Using it comes at a cost.
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