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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack.

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Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

The post Sales Strategy: What’s Most Effective? When you think about it, an effective sales strategy is all about making sure that your reps hit their quota, right? A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed. A Great Message!

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