The Comprehensive Guide to Consolidating Your Marketing Tech Stack
Zoominfo
SEPTEMBER 22, 2022
“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack.
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