4 ways to use your CRM to power your sales and marketing feedback loop
MARCH 21, 2019
Marketing should be open to receiving feedback, and sales should be constructive with suggestions. As mentioned previously, if your marketing and sales team don’t share an office space, implement a shadowing program where marketing can observe sales calls and demos. Create shared goals between sales and marketing, as well as choosing a common set of performance metrics and incentives. Aligning sales and marketing teams is a struggle for many companies.