4 ways to use your CRM to power your sales and marketing feedback loop
MARCH 21, 2019
Aligning sales and marketing teams is a struggle for many companies. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. The language adopted by marketing to communicate with customers is also often different from the jargon used by sales. However, the ultimate dilemma with misaligned departments is that sales and marketing can’t fully understand the customer and provide an amazing customer experience.