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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

9 Constructive B2B Cold Email Templates for 2023. Or are you following up after a demo or voice mail? Our data science team just sent us these latest market trends for [INSERT STRATEGY]. Content promotion emails boost content marketing and lead generation efforts. Demo Follow-Up Sales Email Template.

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Best Tools to Add to Your Sales Tech Stack

Pipeline

In the digital age, the quality of work can be influenced by the tools used. 54% of sales professionals believe sales tools enable them to build stronger customer relationships , resulting in a higher and faster deal-closing process. For instance, with just a few clicks, prospects can easily schedule a product demo. The reason?

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

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How to Align Marketing and Sales for Successful Sales Enablement

Allego

This article originally appeared in Marketing Toolbox. Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. Instead, marketers fulfill content requests and move on upon completion.

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Elevate Your Talent Search With Company Culture Data

Zoominfo

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. NPS Similar to marketing Net Promoter Scores , this NPS shows how likely current employees are to recommend others to work at their company.

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How to Fix the Cracks in Your Sales Tech Stack

Zoominfo

As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. The good news is that new tools can shore up these cracks and prevent hidden problems from gaining a foothold in the tech stack. These failure points might seem innocuous.