article thumbnail

How Distributors are Increasing Their Sales Through Targeted Marketing

Sales Management Plus -- SMP

This can be done in several ways, but some common methods include targeting specific demographics, geographic areas, or even purchasing history and behavioral signals. If you send an offer about construction job site support to your electrical contractors, they might feel alienated and be less likely to respond.

article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. A few product launch and sales metrics to keep an eye on include: Sales volume: The number of units sold post-launch directly measures market acceptance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Key to Sales Territory Mapping

Xactly

To help you take advantage of data-driven sales territory mapping, we’ve put together five tips for territory design. Download our executive guide “Optimizing Sales Territory Design: Sales Management Association 2018 Research Update” to discover the benefits of using data and automation to optimize your sales territory planning.

article thumbnail

How to perform a sales analysis (step-by-step with methods & metrics)

Close.io

You can work on the gaps found in a sales performance analysis to put your business back on track to “where you need to be.”. Why sales teams should measure this: Sales performance analytics shows how you are currently faring vs. the expected performance. Predictive sales analytics. Sales effectiveness analytics.

article thumbnail

Key CRM functions and functionalities for effective sales management

Apptivo

Why is it important in sales management? CRM Functions to Speed Up the Sales Process 5. Footnotes In today’s fast-paced business environment, effective sales management involves more than just charm and persuasion. Why is it important in sales management? What is a CRM? Functionalities of CRM 4.

CRM 52
article thumbnail

How to Hire a Salesperson: 8 Important Things to Consider

LeadFuze

The (hopefully) obvious difference between buyer personas and having an ideal rep in mind are the demographics that you should avoid altogether. Constructing Your Description and Requirements. Bonus Resource: HubSpot goes deep on the job description subject, specifically for sales managers (but you can tweak it).

Hiring 52
article thumbnail

The 5 Stages of Developing and Launching a New Sales Strategy

Chorus.ai

Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel. You need to base your personas on more than general demographic information.