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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations. Automation tools simplify these tasks, triggering emails based on customer behavior or time periods. One fundamental element often overlooked is the power of email subject lines.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?

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How to Build Effective Email Campaigns for Local Business

BuzzBoard

Constructing successful email campaigns might be a formidable task. However, when executed correctly, these campaigns retain higher levels of client engagement, fostering brand loyalty and ultimately, boosting sales. Despite an array of digital marketing tools on offer, email marketing remains unsurpassed concerning ROI.

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How Distributors are Increasing Their Sales Through Targeted Marketing

Sales Management Plus -- SMP

As the owner or operator of a wholesale distribution business, you’re always looking for new and innovative ways to increase sales and grow your business. This can be done in several ways, but some common methods include targeting specific demographics, geographic areas, or even purchasing history and behavioral signals.

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How Can I Build a Strong Sales Pitch for Local Business Clients?

BuzzBoard

Importance of a Strong Sales Pitch for Local and Small Businesses In a competitive business environment, small and local businesses are constantly tasked not only with survival but also growth. A strategic and robust approach to sales is fundamental in meeting this challenge.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Digital marketing enables small businesses to transcend traditional marketing boundaries by harnessing innovative tools, technology, and tactics to reach broader audiences. Such strategic positioning amplifies the agency’s reputation among potential clients, leading to lead generation and, ultimately, an uptick in sales.

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Predictive Sales Analytics: Actionable Insight for Smarter Plans

Hubspot Sales

Those tools are based on something called predictive sales analytics — a marvel of modern sales technology that can show you what to expect from prospects and customers. Let's dive into the topic a bit further, see how it can help with sales forecasting, and examine some other contexts where it can be employed.