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The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. When it comes to finding out technographic data, you can ask the following questions: What software do our target customers already use?

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

Segmentation of your email list enhances personalization by categorizing your audience based on behaviors, interests or demographics, thus supplying them with content tailored to their specific needs. Segment your users based on demographic and behavioral data, tailoring your CTAs accordingly.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

At a minimum, it should include firmographics, demographics, technographics, and behavioral data. You may need content calendars, social listening tools, post scheduling software, and employee advocacy systems. Integration is one of the most important considerations to make when re-constructing your tech stack.

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The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. When it comes to finding out technographic data, you can ask the following questions: What software do our target customers already use?

Data 100
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The Straight-Forward Guide to Target Markets

Hubspot Sales

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Runners: With a focus on new types of shoes, Nike shows they target not just based on demographic information (age, location, career) but also based on lifestyle.

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Creating a Cohesive Content Marketing Strategy

Allbound

This might be audiences in previously unreachable geographic locations, niche audiences, or simply members of demographic groups that you are not able to reach on your own. Once you’ve established who your partner is targeting, you should construct a plan for how to best reach them. Turn your partner into a thought leader.

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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

It’s likely you’ve already constructed both the ICP and BP. Demographic Data – Includes the basics. Any lead list should contain some demographic information: titles, location, phone numbers, and emails. If you are using software to generate a lead list, you probably won’t be able to add more then one research criterion.