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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Build a lead nurture campaign – Not every lead that shows up on your radar will engage with your sales and marketing teams. Create Your Own Leads with a Solid Strategy.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? Create a buyer persona using HubSpot’s free tool. You will also need to figure out what marketing tools to add to your arsenal, like email marketing and landing pages. Tools like Hubspot’s Marketing Hub can help organize your marketing efforts.

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Selecting Your CRM: To Guarantee Success, Follow this Practical, Down-to-Earth Criteria!

Pipeliner

Gartner’s guide is meant as a highly technical guide for an analyst, and we’ll be using it as a reference for this ebook. Using another field as an example, an architect would never be allowed to choose the tools that the builders are going to use to construct a house—that decision would be strictly up to the builders themselves.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Build a lead nurture campaign – Not every lead that shows up on your radar will engage with your sales and marketing teams.

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How to Implement a Sales Enablement Strategy

Showpad

Are you looking to develop and deploy a sales enablement strategy for the first time? You’re certainly not alone, as all types of organizations and sales operations have gotten on trend with enablement programs. However, to realize these benefits, your company needs to have a built-out sales enablement strategy.

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Why and how to align sales enablement and product marketing to drive greater revenue

BrainShark

There can also be a lot of crossover between product marketing and sales enablement, depending on the organization. For example, sales enablement is responsible for ensuring salespeople understand who they are selling to, new product features and the value they can provide, and the messaging around those features. .