Zoominfo
SEPTEMBER 22, 2022
In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?
Zoominfo
MARCH 4, 2021
Construct a lead scoring and qualification system – Filtering unfit leads saves time later in the sales process, and consider that 79% of B2B marketers have not established a system for lead scoring. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.
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Hubspot Sales
APRIL 7, 2023
What do ebooks, graphic design software, and online courses have in common? Create a buyer persona using HubSpot’s free tool. You will also need to figure out what marketing tools to add to your arsenal, like email marketing and landing pages. Tools like Hubspot’s Marketing Hub can help organize your marketing efforts.
Pipeliner
DECEMBER 13, 2019
Gartner’s guide is meant as a highly technical guide for an analyst, and we’ll be using it as a reference for this ebook. Using another field as an example, an architect would never be allowed to choose the tools that the builders are going to use to construct a house—that decision would be strictly up to the builders themselves.
Zoominfo
MARCH 4, 2021
Construct a lead scoring and qualification system – Filtering unfit leads saves time later in the sales process , and consider that 79% of B2B marketers have not established a system for lead scoring. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.
Showpad
MAY 14, 2021
Showpad knows sales enablement and we know what it takes to construct a strategy. We’ve even put together a 7-step process in an ebook you can dig into — but for the sake of this article, let’s distill those stages of building a sales enablement strategy and consider some best practices at each touchpoint.
BrainShark
OCTOBER 25, 2022
Brainshark’s content creation tool. Constructing cross-sell/up-sell campaigns and offers which can be automatically distributed to customers in “post-implementation” stage. For example, product marketing should be able to upload a few slides, quickly add audio to each slide , and have it automatically transcribed into text.
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