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The Best Way to Sell Is With a Story

Sales and Marketing Management

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. Early stage prospects often gravitate toward videos and short, educational demonstrations.

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Challenger Sales Model: The What, Why and How

Mindtickle

Proposed by Brent Adamson and Matthew Dixon in “The Challenger Sale,” this approach is based on the personalities of your sales team. Present disruptive ideas as helpful and constructive. You’ve got archetypes like the hard worker, relationship builder, and lone wolf — but the challenger is the one to keep an eye on.

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How to Build Effective Email Campaigns for Local Business

BuzzBoard

Constructing successful email campaigns might be a formidable task. Let’s make an impact by employing every resource at our disposal to emphasize our agency’s unique stance and propose beneficial solutions to small businesses.

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Know The Prospective Buyer

MTD Sales Training

Let the customer know that someone as educated in the industry as she always buys your product and the easiest sale your company will make. Let buyer know that the educated consumer is best. You should have a presentation that requires feedback and answers from your buyer so you can construct a proposal or a price.

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Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales, According to Dropbox's Head of Customer Solutions

Hubspot Sales

Essentially, it's the best offer you're willing to accept when negotiating if the initial proposal fails to draw agreement from both parties. That's how you'll construct your BATNA.". Free training & educational materials provided by your customer support team. As Stafford puts it, "BATNA is your best and final offer.

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Soft Skills Sales Training

The Digital Sales Institute

They want to feel understood, connected, educated, valued, informed plus they want to trust the person they are talking to. It involves the transmission of information, proposals, messages, ideas, attitudes, or emotions from one person or group to another or others primarily through channels. Why is Assertiveness important?

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages.