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Proven Strategies for Effective Sales Management

Highspot

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

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B2B Sales Training Techniques and Best Practices

Highspot

What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training?

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The Adapter’s Advantage Podcast: Episode 17 Featuring Frank Cespedes

Allego

In episode 17, sales management authority Frank Cespedes explores how the pandemic has impacted sales training, what sales managers need to know about the new selling environment, and the biggest trends in sales learning. B2B sales—and sales training—have been upended by the pandemic.

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6 Steps for Creating an Effective Sales Enablement Plan

Highspot

Only 32% of B2B buyers feel sales reps are surpassing expectations (that is, going above and beyond what’s necessary to secure buyer business). But there’s also a troubling trend on the rise: Salespeople often lack the tools, training, resources, and ongoing coaching they need to meet buyer demands in the field. will you use and when?

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Two Immediate Actions to Actually Get Your Reps to Use a Sales Process

SBI Growth

75% of most sales processes fail. Think about this: You just invested a huge amount of time, energy and money in developing and training a buyer centric sales process. Our Making the Number research tells us that your peers feel the toughest part of a new sales process is having the team actually use it. Process Design.

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Why and how to align sales enablement and product marketing to drive greater revenue

BrainShark

Common, deep understandings of target buyers: A company’s alignment to the market opportunity is only possible if both the “marketing funnel” and the “sales cycle/pipeline” are tightly aligned to the buyer purchasing journey, which requires a deep understanding of buyers’ needs and their preferred purchasing journey.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles. Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. “When I moved to UNICA my role was sales ops.