The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How


Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Use it to construct a detailed picture of your current lead-to-revenue strategy, infrastructure, processes, and performance.

Snake Oil Salesmen Are Alive and Very Busy

Increase Sales

Fast forward to the 21st century and once again we have similar snake oil salesmen selling “guarantees” to small business owners when it comes to securing page one on Google. Sales Training Coaching Tip: Google does not like duplicate content.

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Why Successful Marketing is Equal Parts Art and Science


The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? Yes, the series takes place well before the Internet and the rise of data analytics. It’s no secret, data has revolutionized marketing.