The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Pointclear
AUGUST 20, 2015
Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” For this step, you need to go deeper. Step 3 – Data Analysis.
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