The Best Way to Sell Is With a Story
Sales and Marketing Management
OCTOBER 16, 2017
They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. It’s a powerful conversion tool at least as old as the Gospels. It’s not a high priority for us”. “I
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