Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
In contrast, Vrbo, a vacation rental company owned by Expedia Group, “crushed” Airbnb when it came to searches that did not mention a brand (“vacation rentals in Chicago,” for example). Successful strategies are buyer- and market-specific, added panelist Sally Duby, a managing partner at The Bridge Group, a B2B sales consultant.
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