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Mass Marketing vs. Made-to-Order: Comparing Cookie-Cutter & Customized Digital Marketing for Small Businesses

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An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

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Another One – Email Marketing Message – Bites the Dust

Increase Sales

Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. Flat Fee Hiring Guaranteed – (I am not hiring anyone.).

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What Are Ai-Driven Sales Insights?

BuzzBoard

Strategies for Distinguishing your Digital Marketing Agency for Small Businesses. In the highly competitive realm of digital marketing, it’s imperative to distinguish your agency from rivals. One avant-garde strategy that can be implemented is harnessing AI-driven solutions for potent sales insights.

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Five Ways to Build Your Brand Image

Smooth Sale

The word “build” is quite correct in this sense; you must carefully construct your photo from the inside out to become a robust edifice. The shift from a successful sales career to entrepreneurship taught me the importance of building your brand image. Consider your target market and demographics carefully.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Distributed workforces, fluctuating market dynamics, and office politics can make working in lockstep difficult. Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success. What does marketing do for sales? What does sales do for marketing?

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ABM Myth #3: If Your Solution Isn’t Included in the Information Technology Budgeting Process, It Isn’t Happening

Emissary

This is the third in a four part series where we look at common account-based marketing (ABM) myths. But, budgets and the planning processes that precede them are no longer rigid and static constructs. That’s both good and bad news for marketers and sellers. Buyer Transparency in B2B Tech Sales. Selling Tech is Hard.