ZoomInfo’s Guide to SDR and AE Pairing
Zoominfo
JUNE 10, 2021
This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). At ZoomInfo, SDRs are mainly responsible for pipeline building and prospecting, both inbound and outbound. Then, they needed to work the sales cycle and close them.
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