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Take the Sensory Price TEST - Harvard Business Review

HeavyHitter Sales

My recent Harvard Business Review article titled “ Research: How Sensory Information Influences Price Decisions” was based upon a fascinating sales linguistics experiment. Can different amounts of visual,   auditory and kinesthetic information influence the price customers will pay for   an item?

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The 5 Immutable Laws of Selling

SBI

The straightforward and bold-faced revelation in the heading of this article will stand as a commandment in its own right. It is constructed of points and planes of dimensional perspective. All else is not only dependent upon, but is made constant and inevitable based on these realities. Need I say more.

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