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Take the Sensory Price TEST - Harvard Business Review

HeavyHitter Sales

My recent Harvard Business Review article titled “ Research: How Sensory Information Influences Price Decisions” was based upon a fascinating sales linguistics experiment. Can different amounts of visual,   auditory and kinesthetic information influence the price customers will pay for   an item?

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The 5 Immutable Laws of Selling

SBI

The straightforward and bold-faced revelation in the heading of this article will stand as a commandment in its own right. It is constructed of points and planes of dimensional perspective. So too are these five decrees dependent on a seller’s adherence to their visual dynamic when it comes down to the ultimate objective – the sale.

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