Analysing the impact of the ‘Amazon Effect’ on B2B Sales
Artesian Solutions
OCTOBER 30, 2018
Active Segmentation. Instead it has focused on harnessing the power of technology to actively segment its consumers and build out customised experiences. To deliver consumer-like experiences B2B sellers need to not only accurately identify, segment and target the right customers but hit them at the right time, with the right message.
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