The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections
Zoominfo
JULY 28, 2022
In the hustle and bustle of connecting with contacts and closing deals, misrouted or slowly routed leads can sit in a backlog or end up forgotten. According to HBR , a tenfold drop in lead qualification happens if you wait longer than five minutes to respond to an inquiry. Tension among sales reps was common.
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