Constructing Insight

Partners in Excellence

Marketing people are busy building messaging programs around our Insights. Sales is impatient for marketing to deliver their polished presentations, then they rehearse diligently to create commercial teaching. We don’t deliver Insight, we Construct Insight.

Construct Your Own Action Plan to Increase Sales Part 1 of 4 Parts

Increase Sales

Before constructing an action plan to increase sales, consider the sage words of President Eisenhower: “Plans are worthless; planning is everything.” Market place. Marketing is the first phase of the sales process.

Construct Your Own Sales Goal Plan Sheet Part 1 of 4 Parts

Increase Sales

To start the construction of your own sales goal plan sheet begins with these three presumptions: You have invested the time to construct an overall strategic action plan even if you are just a professional salesperson.

How to Construct the Perfect Case Study for B2B Sales

Outbound Works

Account-Based Sales / MarketingCase studies are among the most effective VBRs (viable business reasons) out there. They combine real-world application with the power of storytelling, showing how your offering actually helped a customer.

Madness Magnifies Marketing Malfunctions

Increase Sales

There are also marketing malfunctions where individuals with questionable business ethics prey on small business owners and salespeople. Earlier today I wrote about how marketing gets a bad rap specific to a very poorly constructed email message that I had just received.

Jonathan Farrington's Blog ? How To Construct and Implement a.

Jonathan Farrington

How To Construct and Implement a Successful Business Development Strategy. Whilst I very much hope that the super-efficient amongst you had your strategy for 2012 signed off long ago, it may just be that some of you are still in “construction mode” so this will help….

Marketing Goal Worksheet Works with Your Marketing Action Plans Part 2

Increase Sales

Now that you understand what a marketing goal worksheet looks like and how it works. The next questions is: What do your marketing action plans look like? . Years ago, small businesses essentially had only one marketing action plan.

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Now you must craft a marketing plan that attracts attention in an entirely different way. The challenge is so many small businesses engage in marketing without having a written strategic plan in place.

Are You Shooting Yourself Before You Open Your Marketing Mouth?

Increase Sales

What was interesting is the collected data presumes there already exists some positive attraction through the initial marketing interactions. The purpose of marketing is to attract attention and begin to build a relationship. Today I read an infographic about Why-Customers-Choose-You?

Gartner Sales & Marketing Conference Recap

LeveragePoint

Last week I attended Gartner’s Sales & Marketing Conference where I joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions.

Smart Marketers Acting Stupidly

Partners in Excellence

Before I go any further, I know there are some detractors out there who will claim, “Smart Marketers,” is an oxymoron–something like military intelligence or sales professional (I tossed that in out of a sense of fair play.). I know the CMO and many of the marketing people.

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Why Cost Efficient May Not Be Cost Effective Marketing

Increase Sales

To accomplish this homestretch run requires getting the word out through cost effective marketing. ” What this individual was hoping is that I would bite on this marketing message because of this phrase “very cost efficient advertising.”

Another One – Email Marketing Message – Bites the Dust

Increase Sales

Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. Here is the email marketing message I received with my initial gut reaction in red. Features & Benefits - (I could care less and this is old school marketing,). Credit www.sxc.hu.

Collaboration for Mid-Market Sales Growth

Score More Sales

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. Mid-market company leaders (and leaders of SMB’s) need to create an atmosphere of continuous improvement.

Most Market Share Battles Are Lost, Not Won

Pointclear

Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. They have a great product for the industrial marketplace (construction, mining, etc.). They are not marketers either.

Build Trust Not Fear With Your Marketing Messages

Increase Sales

This appears to be a common marketing strategy for some retail businesses including car dealerships. An effective (think good) marketing message can increase the want or desire to pull the trigger on that buying decision. What such marketing messages do deliver is distrust.

Let’s discuss the Energy Star Multifamily High-Rise Program

Increase Sales

In a construction market that has been slowly recovering since the end of The Great Recession, multifamily housing has been the brightest star. The demand for rental housing has been on a steady climb since 2004 (Source: Freddie Mac

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A Beginner's Guide to Running a Comparative Market Analysis

Hubspot Sales

A home’s current worth can be difficult to pinpoint, and the best and most common way to find out how much a home is actually worth is by running a comparative market analysis. A Comparative Market Analysis (CMA) is an in-depth report on a home’s current value.

The Straight-Forward Guide to Target Markets

Hubspot Sales

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business.

[Day 2] Gartner Sales & Marketing Conference Daily Digest

LeveragePoint

” and “How do we construct a Buyer Enablement ecosystem? Brent Adamson states, “If we only had one battle to fight it wouldn’t be in sales, marketing, nor marketing and sales alignment. So how do we construct a Buyer Enablement ecosystem? We have to use tools that address the various aspects of supplier intent, and streamline them between marketing and sales. Product Marketing Sales buyer enablement

[Day 1] Gartner Sales & Marketing Conference Daily Digest

LeveragePoint

This week I’ll be “reporting” live from Gartner’s Sales & Marketing Conference in Las Vegas! Historically, we’ve thought about B2B buying as a linear progression: moving from digital marketing to in-person sales meetings. Product Marketing Sales

Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. 84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships. This is why marketers want to find new ways to locate a greater number of high-quality leads.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Email Marketing. Drip Marketing. Nurture Marketing. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing.

Small Minds Inhibit The Influence and Power of Social Media Marketing

Increase Sales

Here in Northwest Indiana, there are now two local social media marketing campaigns. Marketing is all about attracting attention. Sure those local small businesses directly associated with any marketing effort receive the biggest attention or have the largest river, but with social media that attention is diverted into a plethora of different streams (think tributaries) that touch many otherwise untouched, unnoticed small businesses.

The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. So ask yourself, as sales and marketing pros, can we put our individual, temporary needs aside to see the bigger picture and end the rift? Author: Anna Fisher There’s no going around it.

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How to harness intelligence and insight to remain relevant in an oversaturated market

Artesian Solutions

How to harness intelligence and insight to stay relevant in an oversaturated market. When a market is oversaturated all too often customers come to regard service providers as “all the same”, this obviously presents a significant challenge.

The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

Pointclear

The Keystone is the wedge-shaped stone piece at the apex of a masonry vault or arch, which is the final piece placed during construction and locks all the stones into position, allowing an arch to bear weight. [1]

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Why the Future of Sales and Marketing Success Hinges on Innovation

Showpad

The world of sales and marketing technology is an exciting space to be in. The market has grown rapidly and over the past seven years we’ve helped our customers realize incredible benefits from aligning their sales and marketing efforts.

7 Steps to Developing an ‘A’ Player Profile

Sales Benchmark Index

Developing an ‘A’ player profile is a direct result of aligning your talent strategy with your corporate, product, marketing and sales strategies. Simply put, you cannot construct an ‘A’ player profile without strategic alignment.

My Clients Want to Work with Me Not the Queen’s We

Increase Sales

Funny when starting out my executive coaching and corporate training practice, I received marketing advice about using the Queen’s We because it made my sole proprietorship to appear bigger than a woman or one man show.

Marketing, Sales, and the Power of the OOCH

Smart Selling Tools

The subjects of both books are decidedly applicable to the field of Sales and Marketing. To “ooch” is to construct small experiments to test one’s hypothesis. I’m sure that there are many ways that ooching can come into play in our marketing and sales strategies.

Part 2: Mastering Client Communications

Accent Technologies

Whether you’re working on an IT project, construction services, a marketing project or nearly any other type of service, your clients need to be informed every step of the way. Good communication takes time to master.

Sawbucks Are Better than Free

Increase Sales

In education based marketing, many small business owners to savvy entrepreneurs engage in free offerings from assessments to actual consulting time to marketing webinars to sales training coaching workshops. Have those from your email marketing lists bought from you?

An Action Plan for Sales Improvement, Where Do You Start?

Increase Sales

Maybe, look to the marketing action plan as to how many sales leads are being generated by inbound and outbound marketing actions? Possibly, would you construct a better action plan for sales improvement because you now have enhanced clarity?

What Wasted Time Actually Reveals

Increase Sales

This email marketing and time management research also suggested that 30% of those surveyed check their email in the morning while still in bed. Yet we feel emotionally satisfied that we are doing something constructive.

Another Monday Morning and Your Sales Game Plan Is?

Increase Sales

Review and update your marketing goals – 1 minute. Not really sure how to construct your sales game plan? Sales Coaching marketing goals personal goals planning failure sales game plan sales goals sales opportunities weasel wordsMondays come and go along with all the sales opportunities they hold. When you have a sales sale game plan, there is a far greater likelihood of capitalizing on those sales opportunities.

7 Tips to Real Estate Agents’ Success

Increase Sales

3 Tip – Research Your Market Plan. Invest the time to do your research specific to your marketing plan within your strategic action plan. Time spent in constructing your marketing plan is definitely well spent.

Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg Sales

Marketing. Construction. Construction. Have you seen differences in political philosophy as you sell and market to different roles and departments?

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. You’ll also want to pull engagement reporting out of your marketing automation platform and CRM. Marketing & Sales Alignment

Snake Oil Salesmen Are Alive and Very Busy

Increase Sales

As I sat in a workshop, Get Online Indiana , sponsored by Google and Senator Dan Coats of Indiana, the presenter who worked for Google called out these types of marketing firms. Sales business growth increase sales Internet marketing sales training coaching small business snake oil salesmen

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Pitching and Selling Products at The Home Depot (Part 1)

Sales Benchmark Index

For companies selling any construction-related products, finding shelf space on the largest home improvement retailer, The Home Depot (HD), is a dream. This will be something to consider when deciding your marketing strategy if you manage to land on HD’s shelves.

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Get Some More Sales INDIA now!

Bernadette McClelland

What I remember learning about at school and carefully constructing a B+ project on suddenly came rushing back to me, and that was the topic of the caste system – a hierarchical organisation chart for the country. Get Some More Sales INDIA now!

Would You Pay $5,000 for a Business Logo Design?

Increase Sales

When small business firms implement growth and innovation strategies due to market trends, these changes may require an updated or even entirely new business logo design. In today’s highly competitive market place, opening the door to allow another competitor in is just simply foolish.