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Aligning Customer Objections to the Buying Process

SBI Growth

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Don’t get me wrong, I revel in an easy solution. One of the biggest problems for sales reps is customer objections. As a sales rep, you have a variety of tools in your bag. ‘A’ Formulaic approaches such as this are very tempting. Seem too good to be true?

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Take the Sensory Price TEST - Harvard Business Review

HeavyHitter Sales

My recent Harvard Business Review article titled “ Research: How Sensory Information Influences Price Decisions” was based upon a fascinating sales linguistics experiment. Recently, a sales linguistics experiment was conducted in order to   answer this question. MARTIN HARVARD BUSINESS REVIEW SALES ARTICLES'