Construction Marketing Training White Paper 
Sales and Marketing Management
OCTOBER 16, 2017
Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. For example, Momentum Solar has emerged as a national player in the solar energy market.
Allego
JANUARY 5, 2021
“Sales and marketing” ought to be an organization’s bread and butter — a complementary pairing in which the whole is greater than the sum of its parts. Unfortunately, sales and marketing are often like oil and water instead: individual components that stubbornly refuse to blend. How do you fix this problem?
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Highspot
JANUARY 28, 2024
It involves sales and marketing teams, sales enablement, and subject-matter experts. Some prefer phone conversations, others value in-person meetings, and many appreciate longer white papers or viewing pre-recorded product demos independently. With digitization came the expansion of content marketing and inbound sales.
Zendesk Sell
MARCH 21, 2019
Aligning sales and marketing teams is a struggle for many companies. blog posts, white papers, eBooks) to make a sale. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. The result?
Zendesk Sell
JANUARY 31, 2019
Marketing and customer support are specific departments that benefit the most from understanding the sales process. Unfortunately, sales, marketing, and support are not always aligned in their goals. To align marketing and support departments with sales, sales managers can construct an ongoing, interdepartmental job-shadowing program.
Hubspot Sales
MAY 15, 2018
It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. As Pulitzer Prize-winning author David Mamet explains, the basic format of a story is: Once upon a time … (The business entered a new market.). And then one day … (They started to grow and take market share.).
Partners in Excellence
FEBRUARY 22, 2018
We, sales and marketing, have a huge impact on influencing and shaping the customer’s readiness and desire to buy. Likewise, we can take many of the tools we take for granted, CRM, Sales/Marketing Automation, ERP, Financial Systems, and more. Related Posts: Training Our Customers To Want The 57%!
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