The Six Secrets to Superior Sales Kickoffs
Sales and Marketing Management
JANUARY 12, 2018
Author: Jim Ninivaggi Many companies have their annual sales kickoff (SKO) meetings approaching. A well-constructed theme should serve as the SKO’s center of gravity, and should support the overarching objective of the meeting (e.g., Here are six secrets to make your meetings a hit and not a miss. launching a new product).
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