Aligning Customer Objections to the Buying Process
SBI Growth
MAY 13, 2013
Don’t get me wrong, I revel in an easy solution. One of the biggest problems for sales reps is customer objections. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. As a sales rep, you have a variety of tools in your bag. ‘A’ Seem too good to be true?
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