Aligning Customer Objections to the Buying Process
Sales Benchmark Index
MAY 13, 2013
Fix your sales problem in 5 easy steps – sounds great, doesn’t it? One of the biggest problems for sales reps is customer objections. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. As a sales rep, you have a variety of tools in your bag. ‘A’ Talented sales reps will use this customer insight to expertly handle customer objections. Understanding Customer Objections.