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What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. All the time we’re having unscripted conversation with our clients’ prospects. At PointClear, our average associate is 50.

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So How Do You Develop A First Class Sales Team?

Jonathan Farrington

Engagement – are they talking to the right level in their prospects/accounts? . Closing – are they constructing successful campaigns and closing business? . Messaging – are they capable of delivering an appropriate message at the right level? . Controlled Management .

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Most Market Share Battles Are Lost, Not Won

Pointclear

I met with a prospect yesterday. They have a great product for the industrial marketplace (construction, mining, etc.). Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies.

Marketing 100
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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

If cold calling and proactively targeting ideal profile prospects is truly dead, then why are my clients having so much success creating NEW opportunities and CLOSING new deals from their personal prospecting efforts? Emails sent to me oblivious that I’m not a prospect. And, if you’re not, then you won’t get the conversation.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Data quality: How clean and current is our database of prospective buyers and customers? Your assessment should identify weaknesses and gaps in seven key components of your flow.

Lead Rank 100
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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

Pointclear

The Keystone is the wedge-shaped stone piece at the apex of a masonry vault or arch, which is the final piece placed during construction and locks all the stones into position, allowing an arch to bear weight. [1] Without a CRM the ability to manage large pipelines, prospects, and customers would be difficult. Thank you Wikipedia).

CRM 169