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What's it take to generate leads that fuel your forecast?

Pointclear

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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So How Do You Develop A First Class Sales Team?

Jonathan Farrington

The primary objective of a professional Sales Manager has to be: “ To achieve consistently superior results through the performance of every key individual.”. Yesterday I provided you with an opportunity to complete the “Sales Manager’s Health Check” – if you missed that post, do simply scroll down. Controlled Management .

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Most Market Share Battles Are Lost, Not Won

Pointclear

They have a great product for the industrial marketplace (construction, mining, etc.). The founders are not “sales” people but “product” people. They have tackled and surmounted huge technical hurtles, but they refuse to put any sustained effort into sales and marketing. (A No brainer right? available buyers).

Marketing 100
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 1 – Revenue Influencer Feedback.

Lead Rank 100
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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Mike Weinberg, The New Sales Coach , Principal. The first is the proliferation of inside sales reps whose job it is to make these calls – taking that responsibility away from account executives.

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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The question which begs to be answered is, “What is the Keystone in the sales and marketing process?” Sales Lead Follow-Up is the Keystone.

CRM 169