article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Voicemails and emails are carefully constructed and tested. Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets. They can’t.

article thumbnail

The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

Pointclear

The Keystone is the wedge-shaped stone piece at the apex of a masonry vault or arch, which is the final piece placed during construction and locks all the stones into position, allowing an arch to bear weight. [1] 1] A masonry arch or vault cannot be self-supporting until the keystone is placed. Thank you Wikipedia).

CRM 169