ZoomInfo’s Guide to SDR and AE Pairing
Zoominfo
JUNE 10, 2021
But we go one step further: We pair SDRs and AEs to promote specialization and optimization, and ensure that everyone is mentored for success from the very beginning of their tenure on the sales team. AEs, on the other hand, focus on the first prospect meeting and then work the sales cycle until the first transaction takes place.
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