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The Best Way to Sell Is With a Story

Sales and Marketing Management

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. That line of storytelling works well to help close a solar installer, but might be lost on a construction company.

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8 Ways to Respond to the Objection "I Want to Think It Over"

Hubspot Sales

Use any of these five questions to identify your prospect’s reservations and propose a mutually beneficial agreement. It's not constructive for them to do this on their own. For more tips on avoiding common sales traps, download our free white paper, Three Biggest Sales Mistakes You Should Never Make. I understand.

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Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Hubspot Sales

It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. How do you envision the proposed changes having an impact on the organization? ”. Storytelling with Data. Start with a question. Where are the pinch points in this process? ”.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

Companies produce white papers, original research and blogs on their own websites or elsewhere in order to show off the skills of employees. How Do You Construct a B2B Marketing Plan? Ive found that it is important to create a different proposal for every market segment you want to prospect. B2B Content marketing.

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How to Create Sales Collaterals That Convert

Highspot

Some prefer phone conversations, others value in-person meetings, and many appreciate longer white papers or viewing pre-recorded product demos independently. Closing sales presentations: Prepare customized PowerPoint presentations or pitches tailored to prospects’ specific needs and proposed solutions and costs.

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8 Highspot Competitors: An In-Depth Analysis

Bigtincan

In this stage, sending the prospect a white paper instead of a product demo may make sense. For example, when sales reps are closing a deal, they may need a non-disclosure agreement, a formal proposal, or other legal documents. Say a prospect is in the discovery phase about a product or a service. Outreach.

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The 5 Essential Components of Digital Transformation

DialSource

When evaluating an organization’s products, a potential buyer will independently sift through the organization’s content (blog posts, white papers, and case studies), corroborating this information against other online sources. . A staggering 57% of the buyers’ journey is happening online.