The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections
Zoominfo
JULY 28, 2022
Any effort to match leads to the right prospect account, to score, prioritize, or even route them properly is squandered if the data fed into your systems hasn’t been normalized, cleansed, enriched, or deduped. In this context, it isn’t a stretch to say “dirty data” is nearly synonymous with “bottleneck.” Using it comes at a cost.
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