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The Best Way to Sell Is With a Story

Sales and Marketing Management

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

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Sales Ethics – Becoming a Moral Millionaire

Shari Levitin

Years ago, a large hospitality company hired my team to build a comprehensive training program for over one hundred of their sales sites. Manufacture customer testimonials or white papers? When selling condominiums pre-construction in Vail, Colorado, I made a sale to a young family from Texas. Omit a product defect?

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8 Ways to Respond to the Objection "I Want to Think It Over"

Hubspot Sales

This approach typically leads to a cycle of delays, miscommunication, and potentially some evasion by the prospect. Use any of these five questions to identify your prospect’s reservations and propose a mutually beneficial agreement. Identify the three most likely obstacles and ask the prospect to choose one. Interesting.

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Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Hubspot Sales

It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. At this stage, it’s important to rightsize the data to avoid overloading your prospect with information. So, when possible, lighten the intrinsic load on your prospects. Storytelling with Data.

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4 ways to use your CRM to power your sales and marketing feedback loop

Zendesk Sell

blog posts, white papers, eBooks) to make a sale. Provide marketing with an understanding of the sales process and the different touchpoints in the pipeline through shadowing or offer training materials typically used for new sales employees. What score means a prospect can be considered an MQL?

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How to Create Sales Collaterals That Convert

Highspot

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Clarify Your Offerings Developing product collateral presents prospects with a straightforward value proposition and benefits of your product or service. This can be telling.

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5 Ways to Fix Sales and Marketing Misalignment

Allego

That was the subject of the recent webinar, Tools & Techniques to Break Through Sales and Marketing Silos , hosted by SMM Connect and Training Magazine Network. “Sometimes sales and marketing operate with different datasets of customers and prospects, and they don’t always sync and talk to one another,” Donovan said.