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Drive CRM User Adoption by Creating Paybacks

SugarCRM

American Specialties , a washroom accessories manufacturer, had a more complex challenge because much of its sales force were manufacturers reps who had their own spreadsheet approach or were more familiar with other CRMs. National Sales Manager Avi Bar invested a year in teaching sellers and developing peer consultants.

CRM 27
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Getting Independent Reps and the Manufacturer on the Same Team

SugarCRM

“The people we sell to don’t buy our product,” Avi Barr, national sales manager at ASI during his presentation at SugarCon 2017. Getting sales reps on board with standard methodologies is a challenge for any business in any industry. These are influencers like architects, facilities managers, and building owners.