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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations. Segmentation, which involves dividing your email list into smaller, targeted groups for delivering appropriate and personalized content, is another crucial tactic.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. The more digits in a NAICS Code, the more specific the segment it represents. . Agriculture Mining Utilities Construction Manufacturing Wholesale Trade. 23 Construction. 2371 Utility System Construction. 23 Construction.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. So, if you’re looking for opportunities to grow sales, to grow revenue and to hit your number, this post is for you. Final Thoughts on EMEA Outbound Sales.

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Proven Strategies for Effective Sales Management

Highspot

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

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How Distributors are Increasing Their Sales Through Targeted Marketing

Sales Management Plus -- SMP

As the owner or operator of a wholesale distribution business, you’re always looking for new and innovative ways to increase sales and grow your business. Industry segmentation is the ability to separate customers by the industries in which they operate. Why is industry segmentation so effective?